The Challenge
We were commissioned to make this memoir by the iconic Onyeka Onwenu “Elegant Stallion” a much talked about memoir.
What We Did
We creatively extracted copious elements in the book to form the basis for the press releases, reviews and distributed to the top tier media houses.
Using our trademark combination of disruptive and strategic thinking, we designed and executed meticulous and tactical plans which included: provocative copy-writing, unorthodox imagery, superb media relations, unbridled energy and passion to deliver on the brief.
Result
We unleashed a media onslaught on the book. This captured public attention and sustained interest for up to 3 months. As a result, My Father’s Daughter was one of the best-selling books in the region.
